by Gerard J. Tellis : Will & Vision: How Latecomers Grow to Dominate Markets

ISBN : #007137549X | Date : 2001-09-06

Description :

PDF-fadb5 | Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. “Engaging stories, empirical analysis, and intelligent commentary make this an impressive book.”–excerpt from book review in Harvard Business Review, September 2001 “Engaging stories, empirical analysis, and intelligent commentary make this… Will & Vision: How Latecomers Grow to Dominate Markets

Will & Vision: How Latecomers Grow to Dominate Markets by by Gerard J. Tellis

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